May 2011
1 post
SMS Advertising Continues Growth into 2011
SMS advertising continues strong growth from 2010 into 2011 for brands and the marketing agencies that manage their campaigns. Traditional advertising has been undergoing a shift from offline and print marketing to mobile advertising from SMS marketing to mobile ad display. Software company, SMS Advertising
January 2011
1 post
50 Best Mobile Marketing Blogs You Aren’t Reading...
Thanks to Erin at the MBA in Marketing Blog for including us at #27 in her list of 50 Best Mobile Marketing Blogs. Browsing through the listings of blogs that focus on mobile, social media and other online marketing techniques and strategies we found The Range Blog which is written by the employees mobile marketing blog
November 2010
1 post
Text Message Marketing vs Email Marketing
It is no surprise that email marketing continues its decline. Inboxes are cluttered with spam messages, people are spending less time on their home computers and email frequency from businesses is increasing. Since 2007 open rates have declined 2.8% to only 11.2% of emails being sent actually being text messaage marketing vs email marketing
October 2010
3 posts
Text Message Marketing vs Email Marketing
It is no surprise that email marketing continues its decline. Inboxes are cluttered with spam messages, people are spending less time on their home computers and email frequency from businesses is increasing. Since 2007 open rates have declined 2.8% to only 11.2% of emails being sent actually being text messaage marketing vs email marketing
Mobile Marketing Demographics and Market...
Just a couple years ago marketing to consumers on their mobile phones seemed out of reach for most business owners. Many people wouldn’t have even considered wanting to get ads on their mobile phones bringing thoughts of their phones being stuffed with spam much like their email in-boxes.
Whil Mobile Marketing
Guerilla Marketing: Using Cross Promotion to Reach...
We think of guerrilla marketing as any way we can promote our business to new customers without having to spend money. It requires a little thinking outside of the box and forming partnerships with like minded businesses in your area that share your particular customer demographic.
When we owned small business marketing
August 2010
7 posts
5 Pizza Marketing Strategies to Drive Sales in Any...
No matter how good your pizza is, it will not matter if your pizza marketing strategies are not bringing customers in the door. Once you get them to try your pizza, they may be hooked for life, but just how do you get new customers during this economy and time of increased competition for the averag Text Message Marketing
Optimizing Your Restaurants Menu Online for Higher...
Google strives to present the best information for the searcher at the top of its rankings. Other search engines work of similar algorithms as Google and generally if your Google rankings are high, the others will be as well. The simple act of adding your restaurant’s menu to your website and by fol Text Message Marketing
When to Send a Text Message Marketing Blast to...
Having a mobile database of your customers is a powerful tool to drive sales into your restaurant. Send a text marketing blast for the right reason and your weekly sales and customer frequency will help your bottom line profits and margins. Use it at the wrong time and you will notice little increas Text Message Marketing
5 Mobile Marketing Tips to Help Your SMS Campaign...
There are many aspects that go into making your mobile marketing campaign a success. There is no reason your small business can not run a text campaign that will increase your brands awareness, increase customer frequency and loyalty, and drive your business to higher sales even in this down economy Text Message Marketing
Branding Your Business with a Consistent Look
Your business should have a consistent look across all platforms that customers and potential buyers will see. From menus to signage, interior to your website, all of these areas are a chance to brand your business and show a consistent look that scores an impression.
Having a consistent look wil Text Message Marketing
Strategy and Consistency with Mobile Marketing...
Mobile marketing takes time. It is not something a business can test for a month and say, “We gave it a shot, what’s next?” It takes time to grow a mobile database of your subscribers, time for acceptance to grow amongst your customers and you need a large enough list to measure ROI. At one mo Text Message Marketing
How to Create Charity Nights to Drive New Sales
Hosting charity nights with local community groups, sports teams and charities is an easy way to drive new sales each week. This works great with restaurants as people have to eat every day, but you can also use it if you own a service related businesses and some retail stores. The premise is simple Text Message Marketing
July 2010
19 posts
Facebook Fans Spend More at Your Business than Non...
A new study (“The Value of a Facebook Fan: An Empirical Review”) estimates that someone who has Liked a brand will spend an average of $71.84 more each year on that brand’s products or services than will someone who has not Liked it on Facebook, for a total average annualized value of $136.38. Text Message Marketing
What Details to Include in a Mobile Marketing...
Even though mobile marketing has been around for a few years in the form of text message marketing, it is probably still relatively new in your area and most of your customers have never opted in to a mobile marketing campaign before. Giving your customers a little more information about the campaig Text Message Marketing
Using SMS Marketing
SMS marketing applied being cost prohibitive to small businesses and was only affordably to big corporations and key national brand names and chains. The higher charges had been linked with buying a five or 6 digit quick code and also the minimum text marketing credits that must be bought every month through SMS aggregators. The charge of programming software program and infrastucture system to...
Using Your Text Marketing Account to Communicate...
Text marketing can be used to communicate with your employees and save hours a week of calling and trying to fill open shifts. How many times has someone called out of their shift an hour before they were supposed to be at work? This is always a huge pain and it seems at our old stores we never had Text Message Marketing
Text Message Marketing →
Integrating Mobile Marketing with Print...
Integrating your print advertising with your mobile marketing campaign will help expand the reach of your text marketing campaign efforts, reach new customers, and help to test the effectiveness of your print marketing.
Direct mail, newspapers, box toppers, Yellow Page advertisements, and coupon Read more …
Using Your Text Marketing Account to Communicate...
Text marketing can be used to communicate with your employees and save hours a week of calling and trying to fill open shifts. How many times has someone called out of their shift an hour before they were supposed to be at work? This is always a huge pain and it seems at our old stores we never had Read more …
How Politicians are Using Text Message Marketing...
Political text message marketing has grown tremendously since President Obama rolled out a text marketing campaign during his election run. Now it is seen as a must have for politicians running for office as it is a perfect medium to connect with the younger voting demographic who are not easy to id Read more …
Capturing New Movers in Your Market for Long Term...
New movers into your market place are fresh customers that you can capture to receive their long term business. Each time someone moves to a new community they need to replace their old services and necessities with new businesses. A new pizza place, restaurant, hair salon, oil change place. It is p Read more …
Adding a Blog to your Website for Increased Sales,...
There are several reasons why adding a blog to your website is a great way to showcase your knowledge, attract new customers, keep your customers loyal and increase your sales. Blogging may not be the latest and greatest invention in the internet but it still works and most would argue, including us, that it should be done first before implementing any other social media or web strategy.
Blogs...
Build Exclusivity With Text Message Marketing
Text message marketing is the perfect platform to try out new marketing techniques. One great example is to build exclusivity. You want to make your subscribers feel special and that they are getting deals or attending events that no one else is. It’s a great way to keep them members longer and also get them spread the word to their friends so your campaigns go viral.
When you send out a...
Push Your Facebook Page to the Top of the Rankings
Google has started ranking Facebook pages higher in search with their newest “caffeine” update that is displaying search results with sites that have fresh content as well as social media sites in the top ten rankings. Most of these search results that include social media are for lower competition keywords that include a local search element. This would mean most small business owners operating...
Mobile Marketing Couponing vs Traditional Paper...
Mobile marketing coupons hold huge advantages over paper coupons for both consumers and businesses. It is more cost efficient to distribute mobile coupons, the redemption rates are higher and it builds customer loyalty better than paper coupons used in direct mail or newspapers. As mobile marketing continues to grow, both businesses and consumers are becoming more open and educated about using...
Domino's UK Grows Sales 29% with Social Media
With all of the talk of social media there are still people who are not believers in how it can really benefit your business. They say show us real results. Well here are some real results of a brand doing just that. Domino’s didn’t do it with massive ad buys or expensive marketing. They did it primarily with Facebook and Foursquare. If you want to increase your sales, you need not...
How Restaurants are Utilizing Text Message...
Restaurant text message marketing has been the fastest growing market segment using mobile marketing the past 2 years. It is a natural fit as a marketing tool to create a list of customers and marketing to those customers. Restaurants have been hit hard during this recession and advertising budgets have been slashed. Turning to text marketing is a natural progression as the costs are so minimal...
How Restaurants are Utilizing Text Message...
Restaurant text message marketing has been the fastest growing market segment using mobile marketing the past 2 years. It is a natural fit as a marketing tool to create a list of customers and marketing to those customers. Restaurants have been hit hard during this recession and advertising budgets have been slashed. Turning to text marketing is a natural progression as the costs are so minimal...
Teens Love Texting
Take a second and think about which demographic spends the most at your store. If your a retail or quick service restaurant, chances are it’s teenagers or young adults. A recent study done by ChaCha, a text question answering service, polled about 1,500 teens and young adults on their favorite way to communicate. Sixty-eight percent responded that they prefer SMS (text messaging), as...
May 2010
4 posts
8 tags
Combine Social Media and Mobile Marketing to...
Mobile marketing is a natural extension of social media. If you are successful in promoting your business and spreading word of mouth advertising by “creating apostles” to your business with social media then mobile marketing is the next step to take to increase your customer interaction, frequency and sales.
These platforms from Twitter, Facebook, mobile marketing and now new sites that are...
Text Message Marketing →
